White Glory elephant emblem WHITE GLORYA Precious Choice
Made in India · A Make in India Manufacturer · Hyderabad

India's First Carcinogen-Free Chemistry House.

Every White Glory formula is made without a single cancer-causing chemical. GMP and ISO certified manufacturing for Indian homes, India's finest hotels and the wellness sanctuaries that care for them.

White Glory crest: a white elephant framed in gold, with the line A Precious Choice
  • Zero Carcinogens
    CMR Free
  • Zero Endocrine
    Disruptors
  • GMP & ISO
    Certified
  • Made in India
    Make in India
Two Doors, One Standard

Choose your path into the house.

Pathway A · The Consumer Collections
Bvril monogram

Bvril cellular skincare and Xeju home rituals

Clinical actives in jewel-weight bottles, and botanical home fragrance that turns daily cleaning into ceremony.

  • Peptide serums, lipid crèmes and mineral sun shields
  • Custom bottling from 50 ml to 500 ml
  • Home care in elegant 5-litre family cans
Pathway B · Hospitality & Enterprise
White Glory 5 litre embossed ivory can

Guest amenities, spa therapy and private label

Turnkey amenity programmes for boutique hotels and 5-star chains, CIDESCO-standard spa formulations in bulk, and contract manufacturing under your name.

  • Lockable 300 / 500 ml brass and ceramic dispensers
  • 5-litre eco-refills with signature scents
  • Private label from 1,000 units across skincare, haircare, SPF, spa, botanicals, household and pet care
Why the White Elephant

A symbol of rarity, carried into every formula.

In India the white elephant has always stood for something rare, auspicious and worth protecting, from Airavata to the palace processions. We hold our chemistry to that idea: fewer, purer ingredients, each one documented, each batch traceable to its lot.

From our GMP facility at Rampally, Hyderabad, White Glory formulates and fills skincare, personal care, spa and home care for our own houses and for the brands and hotels that trust us with theirs.

Ivory White Glory 5 litre can with embossed elephant crest
Proudly Made in India

Made in India. Made for India.

Indian IngredientsKokum, amla, vetiver, jasmine and Ayurvedic botanicals, sourced from Indian farms and standardised in our own lab.
Indian ManufacturingFormulated, filled and released at our GMP and ISO certified facility in Rampally, Hyderabad, under the Make in India initiative.
Indian Homes & HotelsFor the aspiring middle class and elite households, heritage palaces, business hotels and Ayurvedic retreats across the country.
Proof · India's First Carcinogen-Free Standard

What we leave out is our signature.

Every White Glory, Bvril and Xeju formula is engineered against one rule: no ingredient classified as carcinogenic, mutagenic or toxic to reproduction (CMR), and no known endocrine disruptor. The rule applies to every product we make, including your private label.

01 · CMR

Zero CMR substances

Every ingredient is screened against the strictest international prohibited and restricted substance lists before a formula reaches the bench.

02 · ED

Endocrine-disruptor free

No parabens, phthalates, triclosan, BHA or BHT. Preservation through modern, globally accepted systems.

03 · Made in India

Make in India

Researched, formulated and manufactured entirely in India, by Indian chemists, from Indian and fully traceable raw materials.

04 · Certified

GMP & ISO certified

A facility certified to GMP and ISO and meeting all applicable Indian industrial standards, with batch records and retained samples for every lot.

How We Verify

Four gates before any batch leaves Rampally.

  1. Raw material screening. Every supplier certificate checked against carcinogen and restricted-substance lists.
  2. Formula review. Safety assessment of the full INCI before pilot.
  3. Stability & compatibility. Accelerated testing in the final pack, including heat cycles for Indian summers and monsoon humidity.
  4. Batch release. Microbiology and specification checks, with a lot number traceable on every bottle and can.
Bvril · Clean Cellular Skincare

Zero carcinogens. Zero compromise on cellular efficacy.

Clinical-grade clean cosmetics, made in India for Indian skin and Indian weather. Peptides, ceramides and mineral filters at meaningful percentages, with nothing on our blacklist.

Bvril monogram and wordmark in gold
The Biochemical Blacklist

Six things you will never find in a Bvril bottle.

Tap any ingredient to see what replaces it.

The Core Rituals

Three formulas. One complete clean routine.

BVRILRENEWAL SERUM
01 · Skin longevity & peptide recovery

Cellular Renewal Barrier Serum

A weightless peptide serum that supports the skin's own repair cycle. Signal peptides encourage firmer-looking skin, while niacinamide and ceramides rebuild a barrier stressed by sun, pollution and air conditioning. Wakes up dull skin in two weeks of daily use.

Key actives: Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Niacinamide 5%, Ceramide NP, Sodium Hyaluronate, Panthenol.

Size
50 ml airless dropper
Skin
All, incl. sensitive
Use
AM & PM, 3–4 drops
BVRILSQUALANE LIPID CRÈME
02 · Deep moisture, no mineral oil, no silicones

Botanical Squalane Lipid Crème

A cushioning crème that mirrors the lipids your skin makes naturally. Olive squalane, Indian kokum butter and a ceramide-cholesterol complex restore softness for 24 hours without the heaviness of mineral oil or the film of silicones. Built for dry winters and desert air alike.

Key actives: Squalane (olive), Garcinia Indica (Kokum) Seed Butter, Ceramide NP, Cholesterol, Butyrospermum Parkii (Shea) Butter, Tocopherol.

Size
50 ml glass jar
Skin
Normal to very dry
Use
After serum, AM & PM
BVRILMINERAL MATRIX SHIELD
03 · Clean, broad-spectrum UV protection

Mineral Matrix Broad-Spectrum Shield

Daily mineral protection that sits on top of the skin and reflects UVA and UVB, with no chemical filters such as oxybenzone. A sheer, tint-balanced finish avoids the white cast on wheatish and deeper Indian skin tones.

Key actives: Zinc Oxide (non-nano), Squalane, Niacinamide, Tocopherol, Bisabolol.

Size
50 ml tube
Finish
Sheer, no white cast
Use
Last AM step, reapply 2-hourly
Custom Bottling · 50 ml to 500 ml

Your Bvril, in the size your ritual needs.

Serums and treatments from 50 ml. Body, hair and bath care up to 500 ml. Boutiques and salons can order custom bottling in amber, frosted or pearl glass and PET.

50 ml
100 ml
200 ml
300 ml
500 ml
Full Disclosure

Every ingredient, named.

Complete INCI lists on every pack and on request, with the percentage of every hero active.

The Bvril Promise

Try it for 30 days.

If your skin does not feel the difference, write to us and we will make it right.

Clean Credentials

Zero-CMR, cruelty-free.

Made in our ISO 22716 GMP facility to the White Glory Zero-CMR Standard.

Read the Standard
Xeju Organics · Botanical Home & Hospitality Care

Elevating the senses of India's discerning guests and sanctuaries.

Luxury botanical formulas for 5-star hotels, spas and the homes that live like them. Supplied in generous bulk formats, from lockable dispensers to 5-litre cans.

Xeju Ultra Clean liquid detergent, 5 litre botanical can
The Hospitality Suite

A signature bathroom in four bottles.

Mounted in 300 ml or 500 ml precision brass and matte ceramic brackets. Lockable, tamper-evident, and free of single-use plastic miniatures.

Hand Wash

Bergamot & Cedar

Organic bergamot and Atlas cedar in a gentle, coconut-derived cleanser that leaves hands soft between washes.

Shampoo

Revitalizing

Sulphate-free cleansing with amla and rice protein. Safe for colour-treated hair and frequent guests.

Conditioner

Nourishing

Argan and shea detangle and smooth in one minute, without silicone build-up.

Body Lotion

Botanical Hand & Body

Fast-absorbing aloe and sweet almond lotion with a lingering signature scent.

Procurement Specifications

Built for GMs, housekeeping and procurement.

Safety

Hypoallergenic, dermatologically considered profiles for every guest. Free from cancer-causing chemicals.

Sustainability

5-litre bulk eco-refills replace up to 165 miniatures of 30 ml each, cutting plastic and freight.

Signature Scent

Olfactory identity design for your property: vetiver and jasmine, sandalwood and rose, or lemongrass and tulsi.

Spa Therapy

CIDESCO-standard massage oils, scrubs and wraps in bulk for therapy rooms.

Xeju premium home care range on a retail shelf
Residential Home Care

Five-star clean, for the home you are proud of.

The same botanical chemistry trusted by hotels, in family-size 5-litre cans and refill packs. Fewer trips to the store, less plastic, and a home that smells of jasmine, lavender and fresh citrus.

View the Range
Complete Xeju home care range: detergent, fabric conditioner, dishwash and cleaners
Ultra Clean DetergentWhitening and deep stain removal. Safe on silk and wool.
Fabric ConditionerSoftness and long-lasting floral freshness.
Dishwash LiquidLemon-fresh grease cutting, kind to hands.
Floor CleanerLavender botanical clean for marble and tile.
Glass CleanerStreak-free shine for windows and mirrors.
Toilet CleanerThick-gel limescale and germ control.
Kitchen DegreaserOrange-oil power for hobs and chimneys.
Multipurpose CleanerOne spray for every surface in the home.
Request a Curated Hospitality Amenity Box

Experience the suite before you specify it.

For General Managers, Executive Housekeepers and Procurement Directors. We send the full four-product suite, scent cards and a dispenser sample, with pricing for your room count.

White Glory Labs · Contract Manufacturing & Private Label

Turnkey clean formulation. Certified Zero-CMR production.

End-to-end contract manufacturing for emerging beauty founders and luxury hospitality brands. Your formula, your name, made in our GMP facility in Hyderabad. Minimum order from 1,000 units.

Custom Formulations

Seven categories, one Zero-CMR standard.

Choose a proven base or brief us on something entirely new. Every category is developed, filled and released in the same GMP facility.

SkincareSerums, crèmes, cleansers, masks
HaircareShampoos, conditioners, oils, serums
OTC / SPFMineral sun care and regulated topicals
Spa & MassageMassage oils, scrubs, wraps, bath salts
Botanical ExtractsAyurvedic and botanical actives, standardised
HouseholdDetergents, surface, floor and kitchen care
Pet CareGentle shampoos, coat sprays, paw balms
How It Works

Three disciplines behind every bottle.

I · Research & Development

The formulation lab

Our chemists build and adapt each formula around proven actives, testing for stability and integrity before a single pilot batch.

II · Production & Packaging

Small runs to bulk

Launch batches for new founders and high-volume runs for hotel groups, filled into anything from a 50 ml dropper to a 5-litre can. Bulk supply available for sub-contract partners.

III · Quality Control

Independent release

A separate QC team checks raw materials, stability and GMP compliance at every stage, from compounding to the sealed pack.

The Formula for Success

Your brand is only as good as what is inside the bottle.

  • The formula decides whether customers come back. We treat it as your most valuable asset.
  • Proven, high-performance actives that make your product work visibly better.
  • Creative development and signature ingredients that set your range apart on the shelf.
If You Can Imagine It, We Can Make It

Built entirely around your idea.

  • Texture, fragrance, colour, claims and pack, customised to your brief.
  • Developed for your brand, your customer and the Indian market you are building for.
  • Your growth is how we measure our own. We stay with you from first sample to repeat order.
Turnkey Capabilities

Everything from molecule to shelf, under one roof.

I

Custom Chemistry

Bespoke formulation and active extraction, from Ayurvedic botanicals to peptides.

II

Regulatory Dossiers

Safety dossiers and Indian regulatory registration, prepared in-house.

III

Packaging Sourcing

Glass, PET, airless, dispensers and 5-litre cans; custom bottling from 50 ml to 5 L.

IV

Batch Consistency

Stability and compatibility testing under ISO 22716 / GMP protocols.

Private Label Offerings

Launch fast, or build an IP of your own.

Ready-to-ship · 6–8 weeks

Proven base formulations

Face, body, hair and home care bases with stability data in hand. Add your fragrance, label and pack.

Bespoke · 12–16 weeks

Proprietary formulations

A formula created for you and owned by you, with full development records.

How a Launch Runs
  1. BriefCategory, claims, target price and market.
  2. SamplingLab samples for your approval.
  3. Pack & artworkPackaging sourced, label compliance checked.
  4. Pilot & stabilityPilot batch tested in the final pack.
  5. ProductionFull GMP run, batch-coded and dispatched.
Formulation Inquiry

Tell us what you want to make.

A formulation specialist replies within one working day with feasibility, MOQ and an indicative timeline.

enquiry@thewhiteglory.com · +91 91019 16666

Brand Colour System

Obsidian, antique gold and ivory.

Taken directly from the White Glory crest. Black and gold read as royal and premium to Indian buyers, from the middle class to the elite; ivory carries the white elephant and keeps the palette clean. Each house adds one jewel tone.

Parent House · White Glory

Obsidian#0C0A08Backgrounds, header

Ebony#15120EPanels, strips

Royal Gold Foil#8C6A32 → #EAD08CHeadlines, CTAs

Antique Gold#C9A24ARules, icons, labels

Ivory Pearl#F5EFE3Paper sections

Tusk Silver#B7B0A4Body text on dark

Bvril · Skincare

Aubergine Noir#1F181C

Rose Gold#C99A86

Xeju · Hospitality & Home

Royal Emerald#0E3A2F

Jade Glow#14503F

White Glory Labs · B2B

Lab Ivory#F5EFE3

Bronze Ink#8C6A32

Proportion on every page · 60 / 25 / 10 / 5

Obsidian 60%, ivory 25%, gold 10%, house jewel tone 5%. Gold is for lines, headlines and the primary button only; it loses its value when used as a background fill.

Typography

CINZEL for labels and the wordmark, echoing the engraved crest. Cormorant Garamond for headlines. Jost for body copy and forms.

SEO Content Pack

Ready-to-paste search content.

Meta titles (under 60 characters), descriptions (under 160), H1s, URL slugs and target keywords for every page, written for Indian search. Paste these into Rank Math or Yoast for each Elementor page.

Technical Checklist

Fixes for the current site.

  • Replace "Lorem ipsum" in Partners and Promotion blocks; remove the 50% membership banner, which undercuts a luxury position.
  • Counters showing 0K, 0+ and 0%: set real values or remove the block.
  • Remove the duplicate "Wellness Products" service card.
  • Footer: replace "© 2024 Diathena by TBWBThemes" with "© 2026 White Glory Private Limited".
  • Social icons and Quick Links point to "#": link them or remove them.
  • The homepage has no meta description and its title is the Hostinger domain; set both from the pack above.
  • Connect the domain thewhiteglory.com and set it as the canonical URL; block the hostingersite.com preview from indexing.
  • Set the site language to en-IN and add "Made in India" to product schema (countryOfOrigin: IN).
  • Paste the Organization schema below into Rank Math → Schema, plus FAQ schema on Xeju and Labs.
  • Create a Google Business Profile for "White Glory Private Limited, Rampally" under "Cosmetics manufacturer".
  • Compress images to WebP under 200 KB; give every product image descriptive alt text.
  • Blog plan: one article a fortnight from the keyword clusters, each linking to its money page.
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